Furla is an Italian luxury company that was created by the Furlanetto family in 1927. The company is currently a limited liability company, still owned by the Furlanetto family. Furla features Italian-designed products that range from handbags and shoes to accessories. Its headquarters are located in Bologna, in a historic 18th century villa; joao victor Furlanetto has 5 subsidiaries in USA, France, Japan, China, and Korea. The company has gone into joint venture with Fung Holdings Ltd. to penetrate the China Mainland, Hong Kong, and Macau markets. Recently, the company has also gone into joint venture with Genesis Luxury Fashion Pvt. Ltd. and has filed a foreign direct investment proposal to enter the India market.