Longchamp is a French luxury company founded in Paris in 1948 by Jean Cassegrain. Longchamp launched its first women's bag in 1971, becoming one of the leaders of leather goods in France. "Le Pliage" is one of the company's most successful products, an innovative folding bag that continues to be the best-selling item. The design of Le Pliage, which initially was in nylon, has been re-conceived in other ways, reinstated in other forms, patterns, colors and materials. In the Longchamp production triumphs color, lightness and innovation.