ASICS

In post-war Japan, founder Kihachiro Onitsuka recognised in the power of sport the ability to rekindle hope and optimism among people. For this reason, he decided to dedicate his life - and the company's mission - to helping individuals and entire communities improve their well-being through physical activity.

ASICS, named after the acronym “Anima Sana In Corpore Sano”, fully reflects this philosophy: a healthy mind in a healthy body. For over 70 years, the company has firmly believed in the positive effects of movement on body and mind and continues to pursue these same principles with the same passion and dedication as its founder.