In just 15 years, the brand created a place for itself in the international market for high-end down jackets, developing a perfect synergy between product, communication, and distribution. In the early years, Tatras first established brand awareness in its native Japan by positioning itself in the best department stores in the country. The next step was to begin the internationalization of the brand with the opening of a showroom in Milan to optimize distribution in Italy, the US, Korea, and all over the world.

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