EUFRATE – High-waisted jeans

In the 1950s, Achille Maramotti had a dream: to turn a men's coat into an iconic piece for women. He seized the opportunity to combine Italian tailoring with new trends, such as French haute couture and American industrial productivity. In 1959, the Max Mara factory was born.Today, the Max Mara Group represents a model and a point of reference for Italian and international ready-to-wear.